ปริญญาตรี http://dspace.bu.ac.th/jspui/handle/123456789/151 2026-04-17T03:46:20Z 2026-04-17T03:46:20Z Ma Xinghai http://dspace.bu.ac.th/jspui/handle/123456789/5876 2024-12-04T06:17:05Z 2024-01-01T00:00:00Z

Title: The Development of the Thai Chinese New Generation Business Association's Members Case study :Woei Hao Latex Company Limited Authors: Ma Xinghai Abstract: The purpose of this study was to explore the influence of the Thai Chinese New Generation Business Association (TYCC) on Woei Hao Latex of member enterprises. It was found to be mainly confirmed by cohesion, reputation, and timeliness of the information. The tools used in this study were quantitative questionnaires and qualitative interviews. 275 members of the association listened to questionnaires and answered online questionnaires. In addition, the sample size of interviews for this study is 6 members from TYCC for 10 years and 4 marketing managers from Woei Hao Company. The percentage and descriptive statistics of the questionnaires were analyzed by SPSS, and multiple linear regression analysis was adopted. The results show the main factors affecting Woei Hao. This study can guide the development of member enterprises of the Chamber of Commerce and also form a more tacit relationship between enterprises and chambers of commerce. Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2021

2024-01-01T00:00:00Z Samten Lama http://dspace.bu.ac.th/jspui/handle/123456789/5874 2024-12-04T02:21:27Z 2024-01-01T00:00:00Z

Title: The Impact of Leadership Style, Organizational Learning and Organization Communication towards Employees Organizational Engagement in Thailand Authors: Samten Lama Abstract: This study examines the influence of leadership styles, organizational learning, and organizational communication on employee organizational engagement. The three independent variables investigated are leadership styles—specifically democratic (participative), authoritative, and transactional leadership; organizational learning—encompassing training and development programs, knowledge sharing and collaboration, and continuous improvement and learning culture; and organizational communication—focused on communication channel, communication quality, and employee feedback mechanisms. The study aims to understand how these factors contribute to enhancing employee engagement within organizations. Primary data were collected from 310 respondents in Thailand using a convenient sampling method. Participants completed online questionnaires consisting of demographic questions and items rated on a five-point Likert scale, addressing aspects related to the independent and dependent variables. Data analysis employed descriptive statistics and multiple linear regression techniques to assess the relationships between the independent variables and employee organizational engagement. The findings reveal significant positive impacts of all three independent variables—leadership styles, organizational learning initiatives, and organizational communication practices—on employee organizational engagement. Specifically, democratic leadership fosters participatory decision-making and inclusivity, authoritative leadership provides clear direction and alignment, and transactional leadership establishes structured performance expectations. Training and development programs enhance employee skills and adaptability, knowledge sharing and collaboration promote innovation and teamwork, and continuous improvement initiatives foster a culture of learning and adaptation. Effective communication channels, high-quality communication practices, and robust employee feedback mechanisms enhance transparency, trust, and responsiveness within organizations. This study recommends that organizations prioritize leadership development across diverse styles, invest in comprehensive learning initiatives, and strengthen communication strategies to boost employee engagement effectively. Such strategic enhancements can significantly contribute to organizational success and sustainability by aligning employee efforts with organizational goals and fostering a positive work environment conducive to growth and innovation. Description: Independent Study (M.B.A.)--Graduate School, Bangkok University, 2023

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