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Issue DateTitleAuthor(s)Advisor(s)
17-Dec-2016A Study of Key Influencing Factors on Customer's Brand Choice Decision of Fast Fashion Category in Bangkok Focusing on Top Three Brands: Zara, H&M and UniqloKonwika PhochatanSumas Wongsunopparat
2011A study of student smokers attitude and opinion toward the image of the cigarette packs coverSupattra BunyakietTunyaluk Anekjumnongporn
2009A study of the customer satisfaction towards the coffee shop third place graduate student at Bangkok UniversitySirinun MaieiamJames, Paul TJ
2015A Study of the Factors Influencing Purchase Decision of Ready to drink Green Tea in BangkokGuntapon TangtienchaiSumas Wongsunopparat
2016A Study of the Positive Effect on Word-of-Mouth Behavior of IVF Medical Tourists in Thai Fertility CentersRui HePenjira Kanthawongs
21-Jan-2017A Study on Factors Affecting Customer’s Attitude toward Intention to Purchase Green Products in Bangkok, Thailand.Saichao LiSumas Wongsunopparat, Ph.D
2015A Thai’s Perspective towards Ambient Advertising StrategyAnkita MalhotraMr. Sumas Wongsunopparat
2017At The Intersection: The Role of Attitude and Intent in Ethical Decision Making of Advertising Practitioner in Digital AgeSawitree CheevasartMcKerrow, Raymie
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat
28-Jan-2018Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in ThailandXiaodan ChenSumas Wongsunopparat
2010Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok)Pailin CharoensinoranJames, Paul TJ
2015Bribe Payment Experience and Bribe Taking Acceptability among Koreans Working in ThailandJooyeon LeeVanchai Ariyabuddhiphongs
17-Sep-2016Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, ThailandPaweena SengmaneeSumas Wongsunopparat
2014Collectivism and Turnover Intention: the Mediating Effect of Organizational IdentificationPhan Thy NhanVanchai Ariyabuddhiphongs
2560Combinatorial portfolio selection with the ELECTRE III method: Case Study of the stock exchange of Thailandละออ บุญเกษม; มหาวิทยาลัยกรุงเทพ. คณะวิศวกรรมศาสตร์. ภาควิชาวิศวกรรมคอมพิวเตอร์และหุ่นยนต์-
2011Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald’s restaurants in Bangkok, ThailandPariya RinrattanakornJames, Anita C.
2001Communication apprehension and perceptions of understanding in computer-mediated communication : the use of electronic mail in Thai automotive industryDanai KristhaninAden, Roger
2004Communication satisfaction as moderator of the relationship between organizational commitment and willingness to participate in planned organizational change : a case study in two Thai organizationsSuchart OtaivitesJames, Anita C.
2009Consumer attitude towards restaurant selection : a case study of oyster restaurant at new Sathorn areaGao, WenqiJames, Paul TJ
Showing results 34 to 53 of 2423
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