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Issue DateTitleAuthor(s)Advisor(s)
2009The study of consumer perception towards the corporate social responsibility of Thai Beverage Co., Ltd (Public)Sutee ThammasitboonJames, Paul TJ
2009Effect of brand image and product features toward purchasing laptopsRattanapong ChokpiromwongsaJames, Paul TJ
2009Consumer attitude towards restaurant selection : a case study of oyster restaurant at new Sathorn areaGao, WenqiJames, Paul TJ
2009The study of consumer's attitudes and behaviors towards carbonate soft drinksArunee NakmongkolJames, Paul TJ
2009Testing for arbitrage opportunities within the foreign exchange marketHussain, ImranCriswell, Andrew R.
2009The study of consumer perception towards service quality of The Pizza CompanyKessara KrajangjaengJames, Paul TJ
2009Consumer behavior towards digital single-lens reflex (DSLR) camerasKantamet JiratanakulJames, Paul TJ
2010Defining the components of communication competence from the perspective of Thai employment interviewersVoranij VasuratnaHale, Claudia
2010Applying six sigma principles to business strategy implementationPirker-Krassnig, ThomasJames, Paul
2010The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phonesPratumrat SopinWuthichai Sitthimalakorn
2010Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok)Pailin CharoensinoranJames, Paul TJ
2010A study of factors influencing purchase decision in an online jewelry storeMyllymaki, Risto-PekkaJames, Paul TJ
2010Consumer perception and attitude towards various categories of vegetablePatitta AngvanitchakulWuthichai Sitthimalakorn
2011Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald’s restaurants in Bangkok, ThailandPariya RinrattanakornJames, Anita C.
2011Hanryu, the Korean wave sweeps Asia : the audience popularity of a Korean serial drama, Jewel in the Palace, in ThailandKamonthip Tachasakulmas, 1973-James, Anita C.
2011A study of student smokers attitude and opinion toward the image of the cigarette packs coverSupattra BunyakietTunyaluk Anekjumnongporn
2011Knowledge management strategy and the effect on organizational innovation : an empirical study of Thai firmsSaweeya PrathanadiTrimi, Silvana
2014Customer Purchase Intention on Chinese PVB Film Products in Thailand in 2014Huang Lin-
2014Collectivism and Turnover Intention: the Mediating Effect of Organizational IdentificationPhan Thy NhanVanchai Ariyabuddhiphongs
2014Summary of the Reasons for China’s Inflation Occurred Graduate Students at Bangkok UniversityDifan Cui-
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