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DSpace at Bangkok University >
Browsing by Author Sumas Wongsunopparat
Showing results 15 to 34 of 77
| Issue Date | Title | Author(s) | Advisor(s) | | 2015 | A Study of Key Factors Influencing for Imported Beer Brand Choice Decision in Thailand | Yingxi Jiang | Sumas Wongsunopparat |
| 2016 | A Study of Key Influencing Factors on Customer's Brand Choice Decision of Fast Fashion Category in Bangkok Focusing on Top Three Brands: Zara, H&M and Uniqlo | Konwika Phochatan | Sumas Wongsunopparat |
| 2020 | A Study of Mall Choice Decision focusing on Siam Paragon, Terminal 21, and Central World, Bangkok, Thailand | Mengxaun Guo | Sumas Wongsunopparat |
| 2018 | A Study Of The Electronic Commerce Factors Influencing Consumers' Purchasing Decision In Myanmar | Sai Aung Hla | Sumas Wongsunopparat |
| 2015 | A Study of the Factors Influencing Purchase Decision of Ready to drink Green Tea in Bangkok | Guntapon Tangtienchai | Sumas Wongsunopparat |
| 2017 | Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union Pay | Longhui Feng | Sumas Wongsunopparat; Lokweetpun Suprawan |
| 2018 | Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in Thailand | Xiaodan Chen | Sumas Wongsunopparat |
| 2019 | Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,China | Xuan Wu | Sumas Wongsunopparat |
| 2016 | Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, Thailand | Paweena Sengmanee | Sumas Wongsunopparat |
| 2015 | Customer Purchase Decision On Chinese PVB Film Products In Thailand 2014 | Huang Lin | Sumas Wongsunopparat |
| 2016 | Demand Estimate for Chinese Language: A Case Study of BKK Market | Hongqian Jia | Sumas Wongsunopparat |
| 2015 | Demand Estimate of Chinese Street Food Made in Thailand in Bangkok Market | Zhanwei Li | Sumas Wongsunopparat |
| 2017 | Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok Businesses | Hector Reyes | Sumas Wongsunopparat; Lokweetpun Suprawan |
| 2015 | Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural Globalization | Nilukshika Mendis Abeysekera | Sumas Wongsunopparat |
| 2015 | Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise Thailand | Ajan Shrestha | Sriwan Thapanya; Sumas Wongsunopparat |
| 2018 | Factors Affect Customer's Choice Decision on Telecommunication Service Provider in Bangkok, Thailand | Guo Qu | Sumas Wongsunopparat |
| 2019 | Factors affecting consumers’ purchase decisions of street food in Bangkok | Xu Ji | Sumas Wongsunopparat |
| 2017 | Factors affecting E-loyalty towards online shopping platform in Bangkok Thailand | Mo.Yi | Sumas Wongsunopparat |
| Jan-2017 | Factors affecting purchase decision of Top three Tissue brands ( Kleenex , Scott and Cellox) of customers in Bangkok | Kanokwan Chowchote | Sumas Wongsunopparat |
| 2017 | FACTORS INFLUENCING CHOICE DECISION BEHAVIOR OF CHINESE TOURIST ON THAI AIR TICKET ONLINE BOOKING: A CASE STUDY OF CTRIP.COM, QUNAR.COM, ELONG.COM | Yin Huang | Sumas Wongsunopparat |
Showing results 15 to 34 of 77
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