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Please use this identifier to cite or link to this item: http://dspace.bu.ac.th/jspui/handle/123456789/4244

Title: Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in Thailand
Authors: Jiaoyang Liu
Keywords: Chinese Medical Tourist
Decision Making
Destination Choice
Issue Date: 2019
Publisher: Bangkok University
Abstract: This study aimed to explore the determinant factors affecting decision making of Chinese medical tourists on choosing Thai hospitals. Questionnaires were used to collect data from 400 convenient samples of Chinese medical tourists using services provided by major international hospitals in Bangkok. A stepwise multiple regression was employed to analyze the data. The results showed that there were four variables affecting decision making process of Chinese medical tourists on choosing Thai hospitals; namely, perceived risk, promotion, cost and reputation.
Description: Thesis (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2019
Advisor(s): Somyot Wattanakamolchai
URI: http://dspace.bu.ac.th/jspui/handle/123456789/4244
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