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| Title: | Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in Thailand |
| Authors: | Jiaoyang Liu |
| Keywords: | Chinese Medical Tourist
Decision Making
Destination Choice |
| Issue Date: | 2019 |
| Publisher: | Bangkok University |
| Abstract: | This study aimed to explore the determinant factors affecting decision making of
Chinese medical tourists on choosing Thai hospitals. Questionnaires were used to
collect data from 400 convenient samples of Chinese medical tourists using services
provided by major international hospitals in Bangkok. A stepwise multiple regression
was employed to analyze the data. The results showed that there were four variables
affecting decision making process of Chinese medical tourists on choosing Thai hospitals; namely, perceived risk, promotion, cost and reputation. |
| Description: | Thesis (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2019 |
| Subjects: | Physicians
Physicians -- Decision making
Chinese -- Hospitals
Physicians -- Hospitals
Chinese -- Decision making |
| Advisor(s): | Somyot Wattanakamolchai |
| URI: | http://dspace.bu.ac.th/jspui/handle/123456789/4244 |
| Appears in Collections: | Theses
Theses
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