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Title: | Exposure to Celebrities’ Instagram Images and Its Relationship with Followers’ Perceived Self-Concept and Visual Self-Presentation |
Authors: | Deanna Beryl Majilang |
Keywords: | Instagram images Perceived self-concept Visual self-presentation |
Issue Date: | 2017 |
Publisher: | Bangkok University |
Abstract: | This qualitative research aims to explore the relationship between exposure to
celebrities’ Instagram images with followers’ perceived self-concept and visual self-presentation
on their personal Instagram accounts. Twelve Thai students between the
ages of 18-20 living in Bangkok, Thailand were selected by using non-probability
sampling to participate in this research. The data, comprised of 260 personal
Instagram images and in-depth interview transcriptions, were analyzed by using
textual analysis and Constant Comparative Method. The findings are revealed as
follow: (1) Instagram followers idealized the following photo categories depicted by
celebrities’ Instagram images, namely Personal, Social Relations, Activity, Luxury
Items, and Others. There are new subcategory expansions and explanation to add to
the photo categories, namely “Fans”, “Plants”, and “Lyrics”. (2) There are three
relationships on how Instagram followers perceive themselves in correspondence with
celebrities’ Instagram images, namely followers’ actual selves are not discrepant from
their ideal selves, followers’ actual selves are discrepant from ideal selves, and
followers’ actual selves are discrepant yet concurrently non-discrepant from ideal
selves. (3) There are two relationships on how Instagram followers visually self-present themselves on their personal Instagram accounts in correspondence with
celebrities’ Instagram images, namely followers’ visual self-presentation is absent
from imitating celebrities’ images, and followers’ visual self-presentation is absent
yet concurrently present from imitating celebrities’ images. The results show that
Instagram followers are generally capable to navigate their sense of self and postings
on their personal Instagram accounts, in correspondence with exposure of celebrities’
Instagram images. This navigation is conceivable due to the similarities of followers’
selves with their ideal celebrities, the established and growing sense of self-empowerment
as an individual, the followers’ interest to keep their selves authentic,
and their conscious self-knowledge and first-hand experience about celebrities and
pictures posted on social media. The technology affordance feature of creating a
secondary Instagram account, dubbed as private account, provides followers an
intimate outlet to express their truest actual selves without hesitation and judgment
from the public. The aforementioned significant explanations carryback the
possibilities for concurrencies between discrepancy and non-discrepancies of actual
and ideal selves, as well as imitation and non-imitation of celebrities’ Instagram
images, to exist. |
Description: | Thesis (M.Com.Arts)--Global Communications, Graduate School, Bangkok University, 2017 |
Advisor(s): | Pong Wisessang |
URI: | http://dspace.bu.ac.th/jspui/handle/123456789/2599 |
Appears in Collections: | Theses Theses
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