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Browsing by Type Independent Studies
Showing results 74 to 93 of 4102
Issue Date | Title | Author(s) | Advisor(s) | 2022 | Attitude, Trust, Subjective Norm, Perceived Behavioral Control, Brand Positioning, and Price Affecting Intention to Purchase Local Organic Products of Consumers in Bangkok | Chalisa Kunkrom | Nittana Tarnittanakorn |
2018 | Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in Thailand | Xiaodan Chen | Sumas Wongsunopparat |
2020 | Brand Communication Via Mobile Application for New Energy Automobile: A Content Analysis of NIO Brand in CHINA | Wang Peng Xiang | Ratanasuda Punnahitanond |
22-Aug-2023 | Brand image and consumer purchasing behavior in online store Case study: shein thailand | Zhang Yuanyuan | Sumana Theerakittikul |
2010 | Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok) | Pailin Charoensinoran | James, Paul TJ |
2015 | Bribe Payment Experience and Bribe Taking Acceptability among Koreans Working in Thailand | Jooyeon Lee | Vanchai Ariyabuddhiphongs |
19-May-2023 | Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated films | Mingcan Xu | Rosechongporn Komolsevin |
2022 | Building Knowledge-intensive Organizations (KIO) via acquiring talented knowledge workers: A case study of recruiting and managing new faculty members at Baise University | Ting Xu | Dongcheol Heo; Qiuxue Luo |
2020 | Business models to promote online food ordering and delivery for Chinese students in Bangkok | Xiaodan Chen | Xavier Parisot; Johan Van Rooyen; Qinghua Qin |
2021 | Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo Thailand | Yunshan Wei | Vimviriya Limkangvanmongkol |
2564 | Chinese tourist satisfaction towards travel website: the case study of www.ctrip.com | Meiyuan Chen | Siwasak Pansukkum |
2-Mar-2024 | Chinese tourists' satisfaction towards shopping service in Bangkok, Thailand | Yan Liu | Dr. Siwask Pansukkum |
2022 | Chinese Youth’s Exposure to Digital Marketing Communication Strategies of Youth Films and EWOM Involvement and their Relationship with Youth Film Viewing: A Case Study of Weibo | Huating Yang | Ratanasuda Punnahitanond |
2019 | Choice Decisions toward Luxury Goods of the Young Consumers in Wuhan,China | Xuan Wu | Sumas Wongsunopparat |
2016 | Choice Decisions toward Online/Off line Shopping of Second Hand Luxury Brands in Bangkok, Thailand | Paweena Sengmanee | Sumas Wongsunopparat |
2561 | CLC Production (Creative Low Cost Production) | อาทิตย์ บัวงาม | สรรค์ชัย เตียวประเสริฐกุล; ปีเตอร์ รุ่งเรืองกานต์ |
2019 | Clothing Advertising on WeChat and It’s Influence on Chinese People’s Purchase Intention | Peng Xizi | Boonlert Supadhiloke |
2019 | Co-creation of Brands: A Bibliometrics Assessment of Existing Literature | Nils Love Amadeus Noren | Dr. Ronald Vatananan-Thesenvitz |
2014 | Collectivism and Turnover Intention: the Mediating Effect of Organizational Identification | Phan Thy Nhan | Vanchai Ariyabuddhiphongs |
29-Jan-2019 | Communication, Website Usability, Price Value, and Trust Affecting Decision to Book Hotel Online of Chinese Tourists in Bangkok | Caiyuan Huang | Nittana Tarnittanakorn |
Showing results 74 to 93 of 4102
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