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DSpace at Bangkok University >
Browsing by Type Independent Studies
Showing results 392 to 411 of 4100
| Issue Date | Title | Author(s) | Advisor(s) | | 2018 | The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum Patcharapa | Tanin Aungamrung | Suwannee Luckanavanich |
| 2020 | The influence of team communication, collective efficacy, and athlete satisfaction on team performance efficiency among multicultural rugby players in Bangkok Metropolitan | Soravit Aophon | Pacharaporn Kesaprakorn |
| 2019 | The influences of marketing mix in attracting audiences to view Chinese fiction films: A case study of the Sino Film “Dying to Survive” (2018) | Bai Chen | Pacharaporn Kesaprakorn |
| 5-Sep-2020 | The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand | Koki Nakano | Rosechongporn Komolsevin |
| 2018 | The Internet and Agenda Setting: The Interplay among Chinese Social Media, Online Media, and Chinese Mainstream News Media Regarding Thailand Tourism Issues | Li Ying | Boonlert Supadhiloke |
| 2015 | The Internet Uses and Gratifications for Health Information among Quinquagenary and Older Chinese | Liu, Zhiou | Boonlert Supadhiloke |
| 2016 | The Main Factors that Influence Consumer Intention Toward to Healthy Food Consumption in Thailand | Theptarin Yodmongkonlerk | Itthi Tontyaporn |
| 21-Jun-2021 | The Narrative Time on Pixar Animated Film “COCO” from Hofstede’s Cultural Dimensions | Ms.Chen Yue | Suwannee Luckanavanich |
| 2019 | The perception of Chinese tourist on Thai cultural related activities | Sun, Yue | Pong Wisessang |
| 2016 | The Portrayal of Female Fashion Magazine (Rayli) and Chinese Young Women’s
Attitudinal and Behavioral Change | Wanxing Chen | Suwannee Luckanavanich |
| 2018 | The portrayal of romantic relationships in Chinese romantic films | Huang, Xiuzhen | Pong Wisessang |
| 2019 | The Relationship between Brand Knowledge, Brand Experience, Brand Trust and
Brand Loyalty on Luxury Brand of Perfume toward Chinese Consumers | Jing Chuyuan | Kasemson Pipatsirisak |
| 2016 | The Relationship between Consumers’ CSR Participation and their Intention to Purchase: A Case Study on Inner Mongolia Yili Industrial Group Co., Ltd. | Zhong, Wendi | Pacharaporn Kesaprakorn |
| 2019 | The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai rice | Liyuan Chen | Kasemson Pipatsirisak |
| 2020 | The Relationship of Financial Ratios on Stock Prices in the Transport and Logistics Sector in Thailand | Obaid, Samir | Rapeeson Fuangkasem |
| 2019 | The relationships among Chinese audience's personal characteristics, motives for viewing Korean TV series, and their addiction behaviors to Korean TV series. | Wen Hui | Pacharaporn Kesaprakorn |
| 2017 | The relationships among customers’ social engagement in Facebook, brand equity, customer satisfaction, and their intention to purchase tiffany jewelry | Dai, Wei | Pacharaporn Kesaprakorn |
| 2019 | The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai Customers | Gao Yang | Pacharaporn Kesaprakorn |
| 2019 | The Relationships among Social Engagement in Official Facebook, University Identification, and Academic Performance as Perceived by Bangkok University Students | Cong, Luo | Pacharaporn Kesaprakorn |
| 2018 | The Relationships among Social Engagement on WeChat, Family Communication
Pattern, and Family Satisfaction as Perceived by Chinese Young Adults | Li, Kunlin | Pacharaporn Kesaprakorn |
Showing results 392 to 411 of 4100
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