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Issue DateTitleAuthor(s)Advisor(s)
2017At The Intersection: The Role of Attitude and Intent in Ethical Decision Making of Advertising Practitioner in Digital AgeSawitree CheevasartMcKerrow, Raymie
27-Jan-2019Attitude, Social Influence, Shopping Motivation, and Perceived Usefulness Affecting Online Shopping Satisfaction of Chinese Consumers in Kunming City, ChinaTao TaoNittana Tarnittanakorn
27-Jan-2019Attitude, Social Influence, Shopping Motivation, and Perceived Usefulness Affecting Online Shopping Satisfaction of Chinese Consumers in Kunming City, ChinaTao TaoNittana Tarnittanakorn
2019Attitudes of Thai residents towards multi-dimensional impacts of Chinese tourism in ThailandLinxi WangSomyot Wattanakamolchai
2013Attitude towards Facebook advertisingLukka, VilleJames, Paul TJ; Lwin, Tun
2022Attitude, Trust, Subjective Norm, Perceived Behavioral Control, Brand Positioning, and Price Affecting Intention to Purchase Local Organic Products of Consumers in BangkokChalisa KunkromNittana Tarnittanakorn
12-Dec-2019Attitudinal and psychological factors affecting perceived value and buying intention for fashion garment in Myanmar marketThinn Thinn AungKasemson Pipatsirisak; Suthinan Pomsuwan
2530Bangkok University students' attitudes to the use of English as a medium of instructionBoonprom Atiratana-
2017Brand Choice of Chinese Consumers to Adopt Digital Payment Platform in Thailand Focusing on Alipay, Wechat Pay, and Union PayLonghui FengSumas Wongsunopparat; Lokweetpun Suprawan
2018Brand Choice of Shopping Online among Top Three Social Media (Facebook, Instagram, and Line) in ThailandXiaodan ChenSumas Wongsunopparat
2020Brand Communication Via Mobile Application for New Energy Automobile: A Content Analysis of NIO Brand in CHINAWang Peng XiangRatanasuda Punnahitanond
22-Aug-2023Brand image and consumer purchasing behavior in online store Case study: shein thailandZhang YuanyuanSumana Theerakittikul
2010Brand loyalty of chain convenience store (a study of 7-Eleven stores in Bangkok)Pailin CharoensinoranJames, Paul TJ
2015Bribe Payment Experience and Bribe Taking Acceptability among Koreans Working in ThailandJooyeon LeeVanchai Ariyabuddhiphongs
19-May-2023Building characters with cultural values: textual analysis of protagonists versus antagonists in disney animated filmsMingcan XuRosechongporn Komolsevin
2022Building Knowledge-intensive Organizations (KIO) via acquiring talented knowledge workers: A case study of recruiting and managing new faculty members at Baise UniversityTing XuDongcheol Heo; Qiuxue Luo
21-May-2021Business Model Innovation Roadmap for the Digital Transformation Process of a German SMEAmaury-Alexandre SchallerRonald Vatananan-Thesenvitz
2020Business models to promote online food ordering and delivery for Chinese students in BangkokXiaodan ChenXavier Parisot; Johan Van Rooyen; Qinghua Qin
2021Celebrity endorsement in advertising and audience’s brand perception: A case study of Vivo ThailandYunshan WeiVimviriya Limkangvanmongkol
2564Chinese tourist satisfaction towards travel website: the case study of www.ctrip.comMeiyuan ChenSiwasak Pansukkum
Showing results 91 to 110 of 4716
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