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Issue DateTitleAuthor(s)Advisor(s)
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2010Applying six sigma principles to business strategy implementationPirker-Krassnig, ThomasJames, Paul; Vincent Ribiere
2023Applying the health consciousness model to quality-of-life satisfactionChor Chan VannakRonald Vatananan-Thesenvitz
2023Applying the health consciousness model to quality-of-life satisfactionChor Chan VannakRonald Vatananan-Thesenvitz
8-Mar-2022A Quasi-Experimental Investigation of The Moderating Effects of Gamification on The Relationship Between Customer Engagement and New Service Development Process InvolvementVoravee RuengaramrutVincent Ribiere; Stefania Mariano
2020Are BU bachelor’s students enrolled in art related curriculums more creative than students enrolled in other majors?Peizhen JiaoXavier Parisot; Johan Van Rooyen; Tengfei Long
2022A Reflection of Motivations and Lifestyles via TikTok (Douyin) and Instagram Story: A Content Analysis and Comparative Study of Thai and Chinese Gen Z UsersYing XianRosechongporn Komolsevin
2014ASEAN Economic Community and its Effects on University Education: A Case Study of Skill Verification by the Means of Professional Certification ExaminationShilpa PyakurelKrairoek Pinkaeo; Inpong Luanglath
2009Assessing the students perceived learning usefulness of knowledge management IT tools in higher education : a case study of two international programs at Bangkok universityMamun, AbdullahRibiere, Vincent
2022Assessment of ATFB (attractive teacher features) instructional design on MOOC learner motivation and completion ratesYu XingxingXavier Parisot; Varalee Chinerawat; Dingyao Zheng
2020An Assessment of Consumer Purchasing Intention Towards Environmentally Friendly Packaging For Ready-to-drink Tea and Coffee From The Study of Consumers Visiting Terminal 21 Mall, Asok, BangkokDibyashwor Raj BaidyaPaul TJ James
2016A Study of CCTV Versus International Media Reporting of Chinese Disaster, An Analysis of The Tianjin DisasterMao ShulinJames Gomez
2016A Study Of Consumer Brand Choice Decision In Carbonated Soft Drinks In Particular Pepsi, Coke And Est (Top 3 Brands) In Bangkok, ThailandSonam KumariSumas Wongsunopparat
2016A Study of Consumer Choice Decision in Shopping at Community Mall among K-Village,J-Avenue and Rainhill on Sukhumvit Road,ThailandPaisit KlomkongthongSumas Wongsunopparat
2009A study of consumer's behavior towards ovaltine yen crunchyPakasornthachaporn ChonapathompikunlertWuthichai Sitthimalakorn
2019A Study of Customer Satisfaction And Loyalty of My Dream Hotel in Yangon, MyanmarKhaing Zin WinLokweetpun Suprawan
7-Nov-2018A study of emotional intelligence, co-worker support, employee empowerment, job autonomy, and performance affecting job satisfaction of private company employees in BangkokKunlaphan LamoonkitNittana Tarnittanakorn
2008A study of employees' willingness to communicate, job satisfaction, and self-perceived productivityNapat Kloy-EiamRosechongporn Komolsevin
2016A Study of Everett Rogers, Adaptation Factors Acting on Green Products, while Establishing A 9Ps Framework in Green Marketing MixVijay VikitaManasi Shukla; Sumas Wongsunopparat
21-Dec-2016A Study of Factor Influencing Customer's Decisions in Buying High-End Condominium in Bangkok among The Address (Sathorn), Keyne (Thonglor) and Noble Refine (Sukhumvit), ThailandAnyamanee ChatpramoteSumas Wongsunopparat
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