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Issue DateTitleAuthor(s)Advisor(s)
2020Dharma Programs on Thai Television: An analysis of Their Narration and ContentBalram GurungRatanasuda Punnahitanond
2022Documentary storytelling techniques that influence audiences’ media gratifications for Chinese food culture and perceived realism among Chinese audience : A case study of “A Bite of China”, broadcasted CCTVLu SunPacharaporn Kesaprakorn
2015Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural GlobalizationNilukshika Mendis AbeysekeraSumas Wongsunopparat
16-Dec-2020Dominance Differences in Creativity Thinking between Art and Science Students: A Mix Method Study of Chinese Students of Baise UniversityJinyu LuXavier Parisot; Chulatep Senivongse; Tengfei Long
2018Duality And Tensions In Intra-Organizational Coopetition: Implications For Knowledge Exploration, Exploitation and Retention DynamicsAudrey DepeigeJohn R. Schermerhorn, Aude d’Andria
2009Effect of brand image and product features toward purchasing laptopsRattanapong ChokpiromwongsaJames, Paul TJ
5-Mar-2022EFFECT OF MARKETING MIX ON QUICK SERVICE RESTAURANT (QSR) CONSUMPTION IN BANGKOK, THAILAND. A STUDY OF KFC, MCDONALD'S AND BURGER KINGIdahosa Ben ObomwanDr. Sumas Wongsunopparat; Dr. Jiraphan Skuna
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
2017Effects of Korean television dramas on the flow of Thai tourists in KoreaArada TaechakasariDuangthida Nunthapirat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2016Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwanLiang HuangRatanasuda Punnahitanond; James Gomez
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
2008Employee's perception on superior's power and status as related to superior/subordinate relationship and communication pattern among th employees of Bhutan Broadcasting Service CorporationKarma, TenzinRosechongporn Komolsevin
2005Establishing identity : narratives of deaf ThaiSirintorn BhibulbhanuvatJames, Anita C.
2015Ethnocentrism and Rhetorical Sensitivity in the New Media Age: A Case Study of Bangkok University StudentsJames Montgomery ChowRosechongporn Komolsevin; Ratanasuda Punahitanond
2012Evaluating the effect of rewards on the level of participation in communities of practice at UNDPWalter, Christian ThomasRibiere, Vincent M.; Galipeau, Joseph David
2558E – Word of Mouth และ ทัศนคติ ที่มีอิทธิพลต่อความจงรักภักดีของผู้บริโภคที่ใช้บริการร้านอาหารเกาหลี ในกรุงเทพมหานครเจริญขวัญ วงค์เพ็ญรวิพรรณ สุภาวรรณ์
2020Examining and identifying effective teaching methods for primary school educational program students of Baise UniversityPeipei WeiXavier Parisot; Johan Van Rooyen; Luo Qiuxue
2021Examining motivation factors that affect generation Z Chinese tourists' satisfaction and their revisit intention to boutique hotels in PhuketWu YutongPipatpong Fakfare
2004Expatriates as change agents : communication, national culture, and change in global organizationsVinai RoachthavilitMedved, Caryn
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