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Issue DateTitleAuthor(s)Advisor(s)
2015Demand Estimate of Chinese Street Food Made in Thailand in Bangkok MarketZhanwei LiSumas Wongsunopparat
2021Design thinking to create product innovations for improved health of the aging population in ThailandJeffrey HamiltonRonald Vatananan-Thesenvitz
2019Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in ThailandJiaoyang LiuSomyot Wattanakamolchai
2019Determinant Factors Affecting Decision Making of Chinese Medical Tourists Choosing Hospital in ThailandJiaoyang LiuSomyot Wattanakamolchai
2009Determinants of financial performance of publicly listed companies in ThailandSupanee DireksoonthornCriswell, Andrew R.
2022Determinants of Live Video Streaming Social Networks on Users’ Behavioural Intention to Join Bigo-Live in ThailandXie PeiyingPacharaporn Kesprakorn
2017Development of a Measure in Competence Studying Occupational Justice and Burnout as Antecedents: Efficacy in Bangkok BusinessesHector ReyesSumas Wongsunopparat; Lokweetpun Suprawan
14-Jun-2023Development of low-cost Lora rssi based detection of cattle rustling: a case study in LaosThipchinda PrasayasithPoompat saengudomlert
2020Dharma Programs on Thai Television: An analysis of Their Narration and ContentBalram GurungRatanasuda Punnahitanond
2022Documentary storytelling techniques that influence audiences’ media gratifications for Chinese food culture and perceived realism among Chinese audience : A case study of “A Bite of China”, broadcasted CCTVLu SunPacharaporn Kesaprakorn
2015Does International Business Leads to Cultural Imperialism with the Mediating Effect of Cultural GlobalizationNilukshika Mendis AbeysekeraSumas Wongsunopparat
16-Dec-2020Dominance Differences in Creativity Thinking between Art and Science Students: A Mix Method Study of Chinese Students of Baise UniversityJinyu LuXavier Parisot; Chulatep Senivongse; Tengfei Long
2018Duality And Tensions In Intra-Organizational Coopetition: Implications For Knowledge Exploration, Exploitation and Retention DynamicsAudrey DepeigeJohn R. Schermerhorn, Aude d’Andria
2009Effect of brand image and product features toward purchasing laptopsRattanapong ChokpiromwongsaJames, Paul TJ
5-Mar-2022EFFECT OF MARKETING MIX ON QUICK SERVICE RESTAURANT (QSR) CONSUMPTION IN BANGKOK, THAILAND. A STUDY OF KFC, MCDONALD'S AND BURGER KINGIdahosa Ben ObomwanDr. Sumas Wongsunopparat; Dr. Jiraphan Skuna
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
2017Effects of Korean television dramas on the flow of Thai tourists in KoreaArada TaechakasariDuangthida Nunthapirat
2015Effects of Sales Promotion on Purchasing Decision of Customer: A Case Study of Baskin Robbins Ice – Cream Franchise ThailandAjan ShresthaSriwan Thapanya; Sumas Wongsunopparat
2016Electronic Words of Mouth in Facebook: A case study of SK-ll in taiwanLiang HuangRatanasuda Punnahitanond; James Gomez
2018Electronic Words-of-Mouth in Weibo: A Case Study of Mistine in ChinaXue TangRatanasuda Punnahitanond
Showing results 147 to 166 of 4716
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