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Showing results 9 to 28 of 29
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Issue DateTitleAuthor(s)Advisor(s)
2018Impact of Website Quality, Customer’s Trust and Customer’s Attitudes Toward On-line Channel on Customer’s Intention to Use Service of Premium Department Stores in BangkokJing JiaYanKasemson Pipatsirisak
2019Investigating the impacts of social media on the influential factors affecting the intention to pursue plastic surgery among gen Y consumers in ThailandKittipot SukkasemLokweetpun Suprawan
2017Papi Jiang’s Personal Branding Strategy on Sina WeiboXu JiayuPablo Henri Ramirez
2019Recommendation, Customer Satisfaction, Online Shopping Experience, Trust, and Word-of-mouth Affecting Consumer Online Shopping Decision in ChinaLiqin, HeNittana Tarnittanakorn
2016The anti-aging product advertising strategies on Facebook in ThailandBancha JenpiyapongSuwannee Luckanavanich
2019The Effect of Application Features and Commitment on Trust and E-Loyalty of Consumers Using Online Hotel and Flight BookingWassamon PoungnoiLokweetpun Suprawan
2021The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on WeiboWei MeiRosechongporn Komolsevin
2019The effects of violent content in Sina Weibo on Chinese generation Y's perceptionXie ZimengBoonlert Supadhiloke
2018The factors of social media and online content affecting foreign travelers’ decision making process to visit ThailandNarat KoopratoomsiriLokweetpun Suprawan
2019The Impact of User Generated Content on Purchase Intention Among Facebook and Instagram Users: Case Study of Food & Beverage Industry in Yangong, MyanmarKhin Nwe NyeinLokweetpun Suprawan
2020The influence of media exposure to Thai drama in Sina Weibo on the precaution and intention to travel to Thailand among Chinese touristsJielin, QinPacharaporn Kesaprakorn
2018The Influence of Social Media Use and Travel Motivation on the Perceived Destination Image and Travel Intention to Taiwan of the Thai PeopleChu, Chun-PeiSuwannee Luckanavanich
2018The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum PatcharapaTanin AungamrungSuwannee Luckanavanich
2018The Internet and Agenda Setting: The Interplay among Chinese Social Media, Online Media, and Chinese Mainstream News Media Regarding Thailand Tourism IssuesLi YingBoonlert Supadhiloke
2017The relationships among customers’ social engagement in Facebook, brand equity, customer satisfaction, and their intention to purchase tiffany jewelryDai, WeiPacharaporn Kesaprakorn
2019The Relationships among Social Engagement in Official Facebook, University Identification, and Academic Performance as Perceived by Bangkok University StudentsCong, LuoPacharaporn Kesaprakorn
2018Types of WeChat Image-text, Advertising Appeals, and Execution Styles in WeChat Official Account Articles: A Case Study of Ananda Condo Brand in ThailandChang, XiaoqingRatanasuda Punnahitanond
2019Wechat Uses and Gratifications for Health Information among Chinese Elderly UsersXuanle ZhuPacharaporn Kesaprakorn
2558แผนธุรกิจเครื่องประดับออนไลน์ชนิดา สินธนนพคุณกฤติกา ลิ้มลาวัลย์
2557แผนธุรกิจ ร้าน S.K. เครื่องประดับออนไลน์ชนิดา สินธนนพคุณ-
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