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Browsing by Subject Social Influence
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Issue Date
Title
Author(s)
Advisor(s)
2023
THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAM
Hong Thu Phuong
Dr. Chutimavadee Thongjeen
9-Jun-2023
The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, Thailand
Kanyapak Jirapattanakul
Sarinya Laisawat Suttharattanagul
2019
The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai rice
Liyuan Chen
Kasemson Pipatsirisak
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