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Browsing by Subject Purchase intention

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Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)Advisor(s)
2019An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of InnisfreeSeoyun KimPacharaporn Kesaprakorn
2019Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intentionSarinya KongtiengRosechongporn Komolsevin
12-Dec-2015Factors Influencing Purchase Intention Towards Cup YogurtTaweesak AmarukachokeSumas Wongsunopparat,
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2019Intrinsic and extrinsic factors affecting consumer purchase intention for ready-to-eat food in Bangkok and its vicinity.Prajakta MandelkarNittana Tarnittanakorn
2018The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum PatcharapaTanin AungamrungSuwannee Luckanavanich
2560ปัจจัยที่มีอิทธิพลเชิงบวกต่อความตั้งใจที่จะซื้อรถยนต์ A ของผู้บริโภคใน กรุงเทพมหานครพงศกร บุญบงการเพ็ญจิรา คันธวงศ์
Showing results 1 to 7 of 7

 

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