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Browsing by Subject Purchase Intention

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Issue DateTitleAuthor(s)Advisor(s)
3-Jan-2023The Impact of Marketing Mixes (4PS), Technology acceptance, and Lisfstyle Factors towards Puchase Intention of Spotify PremiumRattanan JirayuwattanaChutimavadee Thongjeen
2023THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAMHong Thu PhuongDr. Chutimavadee Thongjeen
2019The Impact of User Generated Content on Purchase Intention Among Facebook and Instagram Users: Case Study of Food & Beverage Industry in Yangong, MyanmarKhin Nwe NyeinLokweetpun Suprawan
9-Jun-2023The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, ThailandKanyapak JirapattanakulSarinya Laisawat Suttharattanagul
2563ทัศนคติ ตราสินค้าระดับโลก และการรับรู้คุณภาพมีอิทธิพลต่อการตั้งใจซื้อสินค้าเวชสำอางของชาวไทยชมพักตร์ ชมทรัพย์จำเริญรวิพรรณ สุภาวรรณ์
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