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Browsing by Subject Purchase Intention
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Showing results 7 to 11 of 11
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Issue Date
Title
Author(s)
Advisor(s)
3-Jan-2023
The Impact of Marketing Mixes (4PS), Technology acceptance, and Lisfstyle Factors towards Puchase Intention of Spotify Premium
Rattanan Jirayuwattana
Chutimavadee Thongjeen
2023
THE IMPACT OF PERCEIVED BRAND EQUITY, BRAND PERSONALITY, AND SOCIAL INFLUENCE FACTORS TOWARDS PURCHASE INTENTION IN THE VIDEO STREAMING SERVICE OF GLOBAL BRANDS IN VIETNAM
Hong Thu Phuong
Dr. Chutimavadee Thongjeen
2019
The Impact of User Generated Content on Purchase Intention Among Facebook and Instagram Users: Case Study of Food & Beverage Industry in Yangong, Myanmar
Khin Nwe Nyein
Lokweetpun Suprawan
9-Jun-2023
The Influence of Environmental Attitude, Social Influence and Product Attributes Factors towards Consumer Purchase Intention in the Green Personal Care (Skincare) Products among Female consumers in Bangkok, Thailand
Kanyapak Jirapattanakul
Sarinya Laisawat Suttharattanagul
2563
ทัศนคติ ตราสินค้าระดับโลก และการรับรู้คุณภาพมีอิทธิพลต่อการตั้งใจซื้อสินค้าเวชสำอางของชาวไทย
ชมพักตร์ ชมทรัพย์จำเริญ
รวิพรรณ สุภาวรรณ์
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