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Browsing by Subject Effort Expectancy

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Issue DateTitleAuthor(s)Advisor(s)
2020Facilitating Condition, Attitude, Trust, Perceived Usefulness, and Effort Expectancy Affecting Mobile Banking Application Adoption of Consumers in BangkokWannisa SeesukNittana Tarnittanakorn
2019Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Relative Advantage Affecting Chinese Customers’ Decision to Use Mobile Payment in BangkokXiaomeng DongNittana Tarnittanakorn
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