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Issue DateTitleAuthor(s)Advisor(s)
2010The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phonesPratumrat SopinWuthichai Sitthimalakorn
2019The impact of perceived risk, mobile payment characteristics and customer satisfaction on Chinese users’ decision to use mobile paymentGuo YuKasemson Pipatsirisak
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