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Browsing by Subject Celebrity endorsement
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Issue Date
Title
Author(s)
Advisor(s)
2021
The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo
Wei Mei
Rosechongporn Komolsevin
2018
The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum Patcharapa
Tanin Aungamrung
Suwannee Luckanavanich
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