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Browsing by Subject Celebrity endorsement

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Showing results 1 to 3 of 3
Issue DateTitleAuthor(s)Advisor(s)
2018How does OPPO communicate its brand identity to Vietnamese audiences via celebrity endorsement?Nguyen Le Phuong QuynhRatanasuda Punnahitanond
2021The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on WeiboWei MeiRosechongporn Komolsevin
2018The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum PatcharapaTanin AungamrungSuwannee Luckanavanich
Showing results 1 to 3 of 3

 

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