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Browsing by Subject Brand loyalty--Research

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Issue DateTitleAuthor(s)Advisor(s)
2010The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phonesPratumrat SopinWuthichai Sitthimalakorn
2009The study of integrated marketing communication on high and low involvement product which affected toward customer brand engagementRatanakamol ChansiriWuthichai Sitthimalakorn
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