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Browsing by Subject Brand Equity

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Issue DateTitleAuthor(s)Advisor(s)
2019The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics MarketJingrong LuoBoonlert Supadhiloke
2014The implication for corporate social responsibility initiatives on employees’ perceived brand equity and their work engagement in true corporation public company limitedYanyan LuoPacharaporn Kesaprakorn
2017The Implication of Social Engagement in LINE Application of Channel 3, Brand Equity, Organization - Public Relationship on the TV Viewing Behavior of Thai Residents in Bangkok MetropolitanSupatta PermpoonchokekanaPacharaporn Kesaprakorn
2558องค์ประกอบที่มีผลต่อคุณค่าตราสินค้าของรีสอร์ทในจังหวัดเชียงใหม่จากมุมมองของลูกค้าชาวไทยวงศกร จันทระสมยศ วัฒนากมลชัย; อริชัย อรรคอุดม
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