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Issue DateTitleAuthor(s)Advisor(s)
23-Jan-2017THE INFLUENCE OF CUSTOMERS’ PARTICIPATION IN CAUSE – RELATED MARKETING CAMPAIGN, THEIR INFORMATION PROCESSING, SELF – PERCEIVED CORPORATE REPUTATION, AND PURCHASING DECISION: A CASE STUDY OF APPLE INC. ON (PRODUCT) RED CAMPAIGN IN BANGKOKChakrit CharnbancheePacharaporn Kesaprakorn
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