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Browsing by Subject Subjective Norm

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Issue DateTitleAuthor(s)Advisor(s)
2022Attitude, Trust, Subjective Norm, Perceived Behavioral Control, Brand Positioning, and Price Affecting Intention to Purchase Local Organic Products of Consumers in BangkokChalisa KunkromNittana Tarnittanakorn
2023The impacts of attitude, subjective norm, and perceived behavioral control towards green purchase intention of new energy vehicles in Beijing, ChinaSun YushaChutimavadee Thongjeen
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