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Browsing by Subject Source credibility
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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
Advisor(s)
21-Jan-2021
IMPACT OF HOLLYWOOD ONLINE FILM REVIEWS ON AMERICAN VIEWERS' PERCEPTION: COMPARED SOURCE CREDIBILITY EFFECTS BETWEEN CONSUMER REVIEWERS AND FILM CRITICS ON VIEWERS’ MOVIE GOING DECISION
Sagarika Rai
Rosechongporn Komolsevin
2020
Thai Social Media Influencers' International Social Practices and Definition of Source Credibility Perceived by Their Audiences during the Outbreak of COVID-19
Wirassanan Tuengtin
Vimviriya Limkangvanmongkol
2021
The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo
Wei Mei
Rosechongporn Komolsevin
2018
The influence of source credibility of Thai celebrity's endorsement in Dtac advertisement on Instagram toward customers' brand perception and purchase intention: A case of Aum Patcharapa
Tanin Aungamrung
Suwannee Luckanavanich
Showing results 1 to 4 of 4
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