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Browsing by Subject Fast Fashion, Marketing Mix, Brand Equity, Culture Factors, Social Factors, Personal Factors, Physiological Factors, Customer behaviour, CSR

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Issue DateTitleAuthor(s)Advisor(s)
17-Dec-2016A Study of Key Influencing Factors on Customer's Brand Choice Decision of Fast Fashion Category in Bangkok Focusing on Top Three Brands: Zara, H&M and UniqloKonwika PhochatanSumas Wongsunopparat
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