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Browsing by Subject Brand name products
Showing results 1 to 14 of 14
| Issue Date | Title | Author(s) | Advisor(s) | | 2019 | An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree | Seoyun Kim | Pacharaporn Kesaprakorn |
| 2019 | Co-creation of Brands: A Bibliometrics Assessment of Existing Literature | Nils Love Amadeus Noren | Dr. Ronald Vatananan-Thesenvitz |
| 2019 | Factor Positively Influencing Brand Purchase Intention Towards Luxury Bags of Consumers in Sukhumvit Area of Bangkok | Preyanat Pattanapong | Penjira Kanthawongs |
| 30-Jan-2019 | Factors Affecting “A” Luxury Brand Loyalty of Chinese University Students in Songjiang District, Shanghai, China | Wei Dai | Penjira Kanthawongs |
| 25-Jan-2019 | Price awareness, social influence, sales promotion and brand awareness affecting purchase intention of cosmetic in Bangkok | Su Xinhe | Kasemson Pipatsirisak |
| 2020 | Study for personal branding strategy on Sina Weibo: A Case Study of Xijingmudan | Yiting Jiang | Tiwa Park |
| 2019 | The Effect Of Brand Image, Product Quality and Sale Promotion to Thai Consumers Decesions to Purchase Korean Brand Cosmetics in Bangkok District | Hsi Thu Pyae Sone | Kasemson Pipatsirisak |
| 2019 | The impact of brand trust, perceived product quality and perceived value on Chinese consumers' buying intention of Chinese brand automobiles | Wang Yupeng | Kasemson Pipatsirisak |
| 2019 | The Impact of Celebrity Endorsement Advertising Frequency on Brand Equity among Idolaters and Non-idolaters: A Study of the Chinese Cosmetics Market | Jingrong Luo | Boonlert Supadhiloke |
| 2020 | The impact of crisis management strategies and corporate reputation on chinese consumers’ purchase intention in e-commerce | Yanfang Liu | Pacharaporn Kesaprakorn |
| 2019 | The Relationship between Brand Knowledge, Brand Experience, Brand Trust and
Brand Loyalty on Luxury Brand of Perfume toward Chinese Consumers | Jing Chuyuan | Kasemson Pipatsirisak |
| 2019 | The relationship between social influence,product attributes,perceived price, brand trust and intention of Chinese people to purchase Thai rice | Liyuan Chen | Kasemson Pipatsirisak |
| 2019 | The Relationships among Exposure to Chloé Commercial Advertisement, Brand Equity, Customers Satisfaction , and Intention to Purchase as Perceived by Thai Customers | Gao Yang | Pacharaporn Kesaprakorn |
| 2018 | The Study of Factors that affact Consumer Purchase of Luxury Brand Choice Progressing on Hermes,Chanel,Louis Vuitton in Bangkok | ฺBenjawan Hanpratum | Sumas Wongsunnopparat |
Showing results 1 to 14 of 14
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