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Browsing by Subject Brand loyalty--Research

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Issue DateTitleAuthor(s)Advisor(s)
2009Factors affecting consumer-initiated online brand community commitment and brand loyalty : case study of www.yaris-club.netNaphajira SangjindavongWuthichai Sitthimalakorn
2010The evaluation of consumers perception related to product attributes and the effect on price sensitivity, brand loyalty, and impulse purchase of mobile phonesPratumrat SopinWuthichai Sitthimalakorn
2009The study of integrated marketing communication on high and low involvement product which affected toward customer brand engagementRatanakamol ChansiriWuthichai Sitthimalakorn
Showing results 1 to 3 of 3

 

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