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Browsing by Author Rosechongporn Komolsevin

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Showing results 24 to 31 of 31

Issue Date	Title	Author(s)	Advisor(s)
2022	Textual analysis of Covid-19 prevention campaigns in China: A comparative study of public organizations versus individuals	wen_Sun	Rosechongporn Komolsevin
2020	The Effectiveness of Influencer Marketing on Social Media: Facial Cosmetics Targeting Generation Y and Generation Z in Bangkok	Jiaye Liu	Rosechongporn Komolsevin
2021	The Effect of Factor and Source Credibility of NBA Athlete Celebrity’s Endorsement Toward Chinese Customers’ Brand Perception and Brand Loyalty: A Case of Kobe Bryant in Ele.me’s Advertisement on Weibo	Wei Mei	Rosechongporn Komolsevin
2021	The Impact of Media Reform on Journalists: A Case Study of CCTV News	Guan Xia	Rosechongporn Komolsevin
13-Sep-2020	The impact of User-Generation Content on International Students’ Travel Preference: A Case Study of Chinese Students in Thailand	WU JIAQI	Rosechongporn Komolsevin
19-May-2023	The Implication of Marketing Communication Strategy on Personal Branding and Audience Consumer Behavior: A Case study of Li Jiaqi’s Double Eleven Shopping Show “All Girls' Offer”	Yin Bilin	Rosechongporn Komolsevin
5-Sep-2020	The Influences of Thai Hip Hop Music and American Hip Hop Music on Their Audience in Thailand	Koki Nakano	Rosechongporn Komolsevin
31-Mar-2021	THE THAI AUDIENCES’ RESPONSES TOWARD HOMOSEXUAL PORTRAYAL IN MEDIA: A CASE STUDY OF THAI TV SERIES	Nary Nal	Rosechongporn Komolsevin

Showing results 24 to 31 of 31

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