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Browsing by Subject Purchasing

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Showing results 1 to 8 of 8

Issue Date	Title	Author(s)	Advisor(s)
2019	An User-Generated Content Strategy on Brand Equity and Customer Satisfaction toward Purchase Intention among South Korean Millennials: A Case Study of Innisfree	Seoyun Kim	Pacharaporn Kesaprakorn
27-Jan-2019	Attitude, Social Influence, Shopping Motivation, and Perceived Usefulness Affecting Online Shopping Satisfaction of Chinese Consumers in Kunming City, China	Tao Tao	Nittana Tarnittanakorn
27-Jan-2019	Attitude, Social Influence, Shopping Motivation, and Perceived Usefulness Affecting Online Shopping Satisfaction of Chinese Consumers in Kunming City, China	Tao Tao	Nittana Tarnittanakorn
12-Dec-2019	Attitudinal and psychological factors affecting perceived value and buying intention for fashion garment in Myanmar market	Thinn Thinn Aung	Kasemson Pipatsirisak; Suthinan Pomsuwan
2018	Consumer attitudes and subjective norms affecting organic food purchase decision of consumers in Bangkok	Pawinee Chonsiripong	Nittana Tarnittanakorn
2019	Effect of spokesperson types and the use of first person pronoun in crisis communication on food organization reputation and purchase intention	Sarinya Kongtieng	Rosechongporn Komolsevin
2019	Factors positively affecting purchase intention of product(s) or service(s) of Facebook users at Lumpini park in Bangkok	Saran Jamjongdumrongkit	Penjira Kanthawongs
30-Jan-2019	Factors Positively Impacting Customers’ Repatronage Intentions of “A” Convenient stores in Thungkru District of Bangkok	Tunchanit Kirdsilpa	Penjira Kanthawongs

Showing results 1 to 8 of 8

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